Dynamic digital signage is the display of images and videos in a full-page or multi-area model on interior and exterior displays that mainly rely on LCD and DEL technologies. The content is shown according to a predefined schedule and duration established using. It is commonly used in the retail, healthcare and fast food sectors.

Since digital signage displays eliminate the need for printing, companies that use digital signage software can reduce the cost of printing materials like brochures, menu boards, traditional billboards, and large posters. Digital signage benefits companies by cutting the costs of the logistics and storage of these marketing materials, which not only reduces spending but also saves time. By saving on printing and material costs, businesses can focus on churning out high-quality content and graphics, instead.

That technologies can aggregate social media content, display RSS feeds and weather updates while advertising products and services. Digital signage can also be used to stream videos about products and services to help drive overall brand messaging. This technology creates a new avenue of customer engagement and feedback strategies.

A combination of powerful text, images, and videos strongly influence purchasing decisions, especially since 60% of a shopper’s purchasing decisions are made at the point of sale. In addition, around 80% of brands using digital signage displays experience an increase in sales of up to 33%.

Automated digital signage is not as widely known, although this type of signage has been around since over 15 years in residential real estate for displaying properties to sale or to rent. Automation is also very popular in public transit with schedules indicating the time when the next trains or buses will arrive. Automated digital signage is increasingly prevalent in factories to communicate performance indicators regarding production indicators, quality metrics and health and safety messages.

Advertising digital signage has a strong presence in larger cities near highways, where we can see striking advertisement panels that use LED-type displays.
These types of displays are quite appreciated in subways, in bus shelters and in some urban installations. These installations require LCD-type displays with a very high brightness level and specialized software which integrate CRM modules for client and contract management as well as billing features. These systems create advanced display reports required by advertisers and their agencies who invest considerable amounts to deliver advertisements.